Carolyn Aronson, CEO & Founder of It’s a 10 Haircare, was bestowed the honor of receiving the key to the city of Miami, which is her hometown, via a proclamation by Mayor Francis X. Suarez.

Mayor Francis X Suarez said, “Carolyn Aronson’s remarkable journey is an inspiring example of resilience and entrepreneurship. As a Latina and self-made mogul, Carolyn rose from a challenging background of foster homes and adoption to create one of the most widely recognized and consumed haircare brands worldwide. Her positive impact on Miami’s business landscape is a tribute to her dedication and success.”

This achievement came in celebration of the 7th annual National Love Your Hair Day, the holiday created by Carolyn and It’s a 10 on her mission to spread self-love and acceptance for all.

Each year, the observance of the holiday grows in its scope, with this year’s celebration including the key to the city—and establishing a six-figure cosmetology grant with “Beauty Changes Lives.” 

Aronsen also achieved major recognitions this year, including a nomination to Forbes’ prestigious 50 Over 50 List, and Beauty Changes Lives’ Legacy Award, honoring Carolyn’s significant impact on the beauty industry.

“I couldn’t be more grateful and honored to receive the key to the city of Miami, especially on National Love Your Hair Day, a day that is so important to me, surrounded by my family, the company I have built, and even a few loyal brand fans,” said Carolyn Aronson, CEO & Founder of It’s a 10 Haircare.

She adds, “I give my heart and soul into everything I do, from my brand to my local Miami community, and beyond; thank you to Mayor Suarez and Barbara Sweet-Kemp for this prestigious distinction and to my family who supports me through it all.”

Aronson was joined on stage by husband and President of It’s a 10, Jeff Aronson, and longtime friend, hip-hop legend and now business partner Fat Joe.

Together, they announced the launch of Rewind It 10, a new men’s grooming and hair color brand launching online in December 1st, 2023 and at retail in Sally Beauty in January 2024.